Atelier Bocage

In a constantly evolving e‑commerce market, redesigning the Atelier Bocage website was essential to improve the user experience and boost subscription sign‑ups. Taking advantage of a major update to the e‑commerce solution provided by Ziqy, I was tasked with redesigning the UX and UI of all front‑end pages of the site, which includes the home page, product pages, product‑list pages, the gift page, and the concept‑explanation page.

Among the main changes, we see the evolution of the design with the adoption of a new typography and the creation of innovative graphic elements. The site’s structure has also been simplified, and new UX designs have been developed for the landing page, product filters, as well as the shoes size and color selection. These improvements enable a better customer‑journey experience and therefore increase conversion rates compared to the previous version.

Visit the website l'Atelier Bocage ↗